crm
activation
overview
strategy
landing page
sign-ups
via Noholita
via Meta campaigns
via Saskinax
FBS traffic
user journey
breakdown
1.
Initial
touchpoint
Entry via an influencer
Instagram Story or a
Meta ad
2.
Landing
page visit
Users arrived on the
production version
of the landing page,
updated
with last-
minute
adjustments
3.
Confirmation
page
Instant visual feedback
confirming registration
4.
Confirmation
email
Branded, responsive
email confirming the
sign-up
5.
Winner
notification
email
Sent to selected
participants with slot
information
Email Performance
Noholita’s Wardrobe
activation
total delivered
average click rate
average open rate
average responsiveness rate
