social
media
overview
Global results
Total content published (excluding stories)
Total reach
Total impressions
Clics on links (pre-event)
Average CPC (pre-event)
Total engagements
Average frequency
Stories published
Average engagement rate
Total Paid Media Spend
Analysis
Phase-by-Phase
Pre-event
contents
IG posts
TikToks
Shorts
Pinterest posts
META dark posts
formats
Videos
Static stories
Static feed posts
Dark static posts
reach
engagement rate
impressions
paid media spend
frequency
link/app clics
engagements
CPC
Analysis
FOOH Focus Analysis
During the event
contents
IG posts
TikToks
Pinterest posts
Shorts
formats
Videos
Stories
Static feed posts
reach
engagement rate
impressions
paid media spend
frequency
(including 18 created live by WOO)
engagements
Analysis
Post-event
contents
IG posts
(including 5 cross-posts)
Short
Pinterest posts
formats
Videos
IG carousel
reach
engagement rate
impressions
paid media spend
engagements
frequency
